Project Overview

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The Henry is a $510M institutional-grade mixed-use development positioned steps from Truist Park and The Battery Atlanta — one of the most visited destinations in the United States. 

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The project introduces the first high-rise multifamily product within the Cumberland submarket, leveraging first-mover advantage and premium view corridors to differentiate from surrounding mid-rise developments.

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The development includes:

• 646 Multifamily Units

• 250-Key Hotel

• 54 Luxury Condominiums

• Retail & Elevated Amenity Decks

• Pedestrian Bridge Connectivity

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This OM was designed to communicate scale, sophistication, and long-term investment viability — while maintaining visual elegance and institutional clarity.

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The Challenge

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The Henry required solving layered complexity across architecture, market positioning, and institutional finance.

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1. Mixed-Use Density. Four vertical asset classes — multifamily, hotel, condos, and retail — had to be clearly segmented while preserving one cohesive investment narrative.

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2. Contextual Rendering Integration. Architectural renderings were composited into real-world aerial mapping to demonstrate adjacency to Truist Park, The Battery Atlanta, and the I-75/I-285 interchange — transforming location into visual proof of demand drivers.

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3. Submarket Mapping Strategy. The submarket pages required translating dense geographic and demographic data into a simplified, investor-readable format. Rather than presenting static maps, the layout had to:

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• Clearly identify the Cumberland submarket

• Visually benchmark competing submarkets (Buckhead, Midtown, Decatur, etc.)

• Reinforce rent per SF and occupancy comparisons 

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The design challenge was balancing geographic clarity with data hierarchy — avoiding visual clutter while maintaining analytical credibility.

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4. Comparable Asset Benchmarking (Comps Pages). The comps section required structuring competitive data — vintage, unit count, average rents, occupancy, rent/SF — into a clean institutional presentation. 

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The difficulty wasn’t the numbers — it was:

• Making comparisons intuitive at a glance

• Highlighting performance deltas without visually overemphasizing competitors

• Ensuring The Henry remained the implied premium product 

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5. Financial Density Without Design Collapse. Multi-year stabilized proformas, capital stacks, and NOI breakdowns required institutional legibility while maintaining brand cohesion.